CV

GENERAL SKILLS PROFILE

Management & Leadership Skills

  • Proven ability to create ideas and put into action
  • Impeccable ability to work on multiple projects under strict deadlines
  • Experience managing organizations and volunteers
  • Committed to building leadership skills in others

International & Intercultural Experience

  • Proven success working with culturally diverse groups
  • Travelled to over 20 countries throughout 4 continents
  • Lived/worked in 4 countries throughout 3 continents
  • Strong ability to adapt and thrive in different cultural situations

MARKETING SKILLS PROFILE

Social Marketing, Social Marketing in International Development, Branding, Product/Service/Program Development, Market Research and Analysis

CURRENT POSITION

Project Manager

Centre of Excellence for Public Sector Marketing – Ottawa, ON

Duties

  • Assists in preparation of proposals, presentations and reports as assigned by the Directors for each project
  • Performs business development/sales functions such as developing and implementing marketing plans, maintaining an up-to-date database of CEPSM contacts, identifying and contacting new prospects and following up with existing and potential clients as required
  • Prepare materials for, and attends meetings where requested to provide project back-up and support services
  • Reviews and responds to incoming voice mail and e-mail correspondence on a daily basis
  • Assist in the marketing of CEPSM by investigating opportunities for profile, preparing articles, direct mail pieces and ads
  • Prepares strategy reports, conducts market research and completes special projects as required

Recent Consulting Projects

  • Canadian Society for Exercise Physiology –Comprehensive marketing strategy
  • Canadian Air Transport Security Authority- Comprehensive social marketing strategy
  • The Ontario Ministry of Transportation- Green Vehicle Program research
  • Service Canada- Marketing Training Program
  • Public Health Agency of Canada-Comprehensive social marketing strategy
  • Canadian Heritage-Consultative report on need, importance and role of marketing
  • Office of the Auditor General- Audit of Canadian Commercial Corporation’s marketing activity

EDUCATION

Master’s of Science in Public Health Promotion

London School of Hygiene and Tropical Medicine, University of London – London, United Kingdom

Current

Certificate in International Development

University of British Columbia – Vancouver, British Columbia

Current

Bachelor of Commerce (honours)

Carleton University – Ottawa, Ontario

2006-2008

Summer French Bursary Program

Université du Québec à Trois-Rivières – Trois-Rivières, Québec

2003

EMPLOYMENT HISTORY

Brand Ambassador

TrojanOne – Toronto, Ontario

2009

  • Represented high profile clients to target audiences
  • Assisted with delivery of communication and emulating brand promise
  • Created excitement and enthusiasm for promotional product/event
  • Assisted in collection of marketing research surveys
  • Assisted in delivery of large and small scale events

Aquafitness Instructor/Coach

City of Ottawa, Recreation and Community Services – Ottawa, Ontario

2009

  • design athletic programs for underprivileged elementary school aged kids in sports such as basketball, volleyball, and soccer
  • provide knowledge and insight into healthy living and fitness
  • design and deliver water aerobics sessions with a focus on muscle balance, development, and endurance
  • Encourage, support, and motivate

Customer Service Representative

BMO Bank of Montreal – Ottawa, Ontario

2008

  • manage client profiles and information
  • provide superior customer service to enhance customer experience
  • manage and balance large amounts of cash and various financial transactions

Teaching Assistant

Carleton University – Ottawa, Ontario

2008

  • act as support system for professors and instructors of fourth year and certificate courses including: Marketing Communications, Professional Certificate in Public and Non-Profit Sector Marketing, and Executive Certificate in Public and Non-Profit Sector Marketing
  • assess and provide feedback/ideas on student exams, assignments and term projects
  • meet with, and provide assistance and guidance to students

ACTIVITIES

Founder, Marketing and Outreach Coordinator

Restless Youth – Ottawa, Ontario

Current

  • Currently working with web designer to create website which is a network and information portal for youth who are dissatisfied with the growing gap between the global north and south, as well as the conditions that the global south exists in with a focus on Sub-Saharan Africa
  • Organize events for youth to be active and make a difference in Sub-Saharan Africa
  • Coordinate other functions and activities such as online content creation, article review and writing, conducting interviews, partnership building, etc
  • Mandate is to “Engage, Act, and Inspire” with a focus on youth and Sub-Saharan Africa

International Volunteer/Stakeholder

Kalamba Community Development Organization (KCDO) – Mpigi, Uganda

2008-Current

  • Assisted directors at community outreaches
  • Wrote successful grant proposals for grants valuing up to USD$30,000
  • Fundraised for community sustainability projects (pig projects)
  • Actively assisted in HIV testing and treatment
  • Provide funding for education and training initiatives

International Volunteer/Canadian Ambassador and Director

MACRO Uganda – Mukono, Uganda/Ottawa, Ontario

2007-Current

  • Created marketing/business plan with focus on financial self sustainability
  • Execution of marketing plan and founding a MACRO Uganda Canadian network
  • Director with responsibilities including, but not limited to: product sales, event planning, public relations, budget creation, financial tracking and management, and volunteer recruitment, coordination and management
  • Presenter for village sensitization programs regarding sanitation, nutrition, malaria, sex education, and HIV/AIDS
  • Networking with non-profit and student organizations for raising awareness and funds

International Volunteer

Youth Challenge International – Altamira, Costa Rica

2005

  • Participated in cultural sensitivity training
  • Helped community members by building coffee dryers, widening trails, planting grass for a botanical garden, and teaching English
  • Managed and recorded group finances as trip accountant

Executive Member

International Student Association – San Diego State University, California, USA

2002-2004

  • Public Relations Co-chair for the Spring 2004 semester
  • President for the Fall 2003 semester
  • Vice President for the Spring 2003 semester
  • Organized, coordinated, and participated in social and cultural events involving students from around the world

CLUBS & SOCIETIES

Golden Key International Honours Society, Students in Free Enterprise (SIFE), Advancing Canadian Entrepreneurship (ACE), Carleton Alumni Association (CAA), International Student Association (ISA) at San Diego State University, National Residence Hall Honorary (NRHH)