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Helping Haiti

As many of you have already heard, Haiti was rocked by a 7.0 magnitude earthquake last week with the epicentre approximately 10 miles from the country’s capital, Port-au-Prince. In the past week the international community has been rallying together sending supplies, volunteers, aid and funding to the country to not only help with the rescue and recovery but also to help the imminent rebuilding this country will so desperately need.

This tragedy has touched many. Sometimes when things like this happen it can be overwhelming trying to figure out how we can help. With the many contributions of friends and colleagues I have put together a collection of different ways you can help our Haitian brothers and sisters. Perhaps you are limited in your ability to help at this time…however, please do remember that help will be needed for a while so any contributions further on are also needed.

The Canadian Government has agreed to match all donations up to $50 Million….let’s hold them to this and make sure we get to that $50 Million!

Here is a list (and links) to organizations accepting donations (thanks to cbc.ca and Kneale Mann for these links):

Text to Donate:

Text Haiti to 45678 to donate $5 to the Salvation Army in Canada (Bell/Rogers).
Text Haiti to 85944 to donate $5 to Rescue Union Mission and MedCorp International.
Text Haiti to 25383 to donate $5 to the International Rescue Committee.
Text Haiti to 30333 to donate $5 to Plan Canada.
Text World to 45678 to donate $5 to World Vision.
Text GIVE to 45678 to donate $5 to UNICEF.
Text REDCROSS to 30333 to donate $5 to Candian Red Cross.

Give a Haiti relief charity gift to a Facebook friend.
When you give a charity gift on Facebook, you are buying a specific item needed on the ground in Haiti. We have several new gifts in the Facebook Charity Gift Shop, including:

Haiti Debt Forgiveness

One International has a great initiative…this organization has started petition to ask Haiti’s creditors to act quickly and cancel Haiti’s $890 Million debt. They are looking for at least 100,000 signatures. You can help Haiti just by putting your name on the petition!

For those of you in Calgary looking for a way to get involved with helping Haiti…. (thanks to Japman Bajaj for this)

Alex Ruiz (who you may know from FlamesTV and CalgaryFlames.com) is hosting a fundraiser that she and two other popular media personalities in Cowtown are putting together on Jan 28th at Flames Central. All money raised goes to relief for Haiti. Donations are welcomed, but there’s also going to be a silent auction. A couple of the items up for auction include a 20-person corporate team training session at Shakers, and multiple six-month fitness memberships to Fitness Plus, as well as all sorts of really cool autographed and official NHL gear. Canadian Olympian and Gold-Medal Winning Gymnast Kyle Shewfelt will also be a part of the evening!!

There’s a website for the event, but it’s not really developed yet. Over the next couple days, check out http://www.yyc4haiti.com. There’s also a Facebook group about the event, so share that with all your Facebook friends too!

Volunteers

If you’re looking to help in another way international volunteers of varying backgrounds will be needed over the next 12 months at the very least to help with the relief and recovery.

If you are a medical volunteer, you can contact those who are coordinating medical efforts at Catholic Relief Services at mbroemme@crs.org or mfarmer@crs.org.

Global Volunteer Network is accepting applications (as well as donations) to help in Haiti. GVN is the organization that I went to Uganda the first time with…they tend to partner with grassroot organizations.

GVN’s experience from the December 2004 tsunami indicates that volunteers will be required over the next 12 months to help in the following areas:

-             Working with Children
-             Teaching
-             Health/Medical
-             Building and construction
-             Counselling
-             Business development

If you are interested in joining a GVN volunteer team in Haiti over the coming 12 months, please complete this online applications form.

GVN will provide all who have registered with regular updates from the advanced team, along with details of the program as information unfolds.

Get information from people who are on the ground…

Here are some great people to follow on Twitter who are either in Haiti and have been posting updates or are providing great updates:

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The following is an interview that a Restless Youth member did with me for a class assignment. Mariana (the interviewer) is an inspiring 16 year old high school student who I came to know after she did her co-0p with me under Restless Youth, she is determined to bring change and is taking the initiative to ensure she gets to where she wants to be…I also must admit, Mariana’s addition to our group of volunteers gave us all the kick in the butt we needed to form Restless Youth and increase our involvement.

What got you interested in helping people in Africa?

My interest in Africa happened in a round-a-bout way I guess you can say. Growing up my parents were heavily involved with medical missions in China and took my brothers and me with them a couple of times. I actually really did not enjoy it at all and got incredibly sick; after that I used to tell my mom that I would never go to a country where I had to drink water out of a bottle ever again. Needless to say, for quite awhile I was not interested in doing work in developing countries. But my interest in travel and the international community was not totally dead. I’ve sponsored a child from Sri Lanka through World Vision since I was in grade 7 and really enjoyed visiting other countries. My brothers (both who are older than me) had gone on several volunteer trips to countries such as China, Argentina, the Philippines, and Uganda. I enjoyed listening to their stories about what they were doing there and the people that they got to work with and help.

In late 2004/early 2005 my interest in going somewhere actually formed into action, I took a semester off from university and went with the Canadian organization, Youth Challenge International on a 2 month trip to Costa Rica. I enjoyed Costa Rica; especially being a part of a small community for an extended amount of time…it went beyond being a tourist and actually let me experience “regular life” in the country. While I enjoyed Costa Rica I realized that while I was there and even more so when I returned home that there was no real need for myself and the group I went with to be there…it wasn’t like we were doing anything that the community was incapable of doing…in fact, while the community was quite rural they were quite well off, well organized and everyone had good living conditions and health. For some reason I really wanted to create change, I wanted to be immersed in some of the harshest living conditions in the world so that I could understand what people living in them went through and actually be of use.

In 2007 I decided to take another semester off and go to Africa because I loved my brother’s stories and pictures of his experiences there and felt that this was a region of the world where I may be able to make a difference. So I went to Uganda with an organization called Global Volunteer Network (based in New Zealand).

While in Uganda I built some amazing friendships and met so many people who have touched my life in so many different ways. The people that I have come to know and love in the past few years face struggles that are overwhelming but who nevertheless continue to push forward with a hope that is inspiring.  Through my relationships with these friends, I have discovered my calling to walk side-by-side with them in confronting the great challenges of poverty and ill-health that they face. These lives are what moved me to know that this area of the world was something that I couldn’t simply forget or leave behind after returning to Canada.

(I have returned to Uganda since my first trip and plan to continue to return as often as possible!)

What are your future plans regarding helping people in third world countries?

With the help of a group of volunteers I have formed the group Restless Youth. We are interested in getting Canadians engaged and moved to action to create change in Sub-Saharan Africa. I dislike that a lot of people are apathetic to the way things are and how unequal the world is (even in our own communities), I want to spread my passion for helping those who are in the most desperate kinds of situations. A documentary on the change that youth can make globally and organizing volunteer trips to work with some community organizations that I have connections with is also something that I would like to do…it’s just figuring out all the logistics.

Also, for my next trip I want to spend time in refugee camps. I feel that displaced populations are such a high priority in terms of need because not only are they dealing with everything else that those who are the most impoverished live in, but they are also facing the fact that they are a displaced population and that comes with a whole bunch of other problems. It’s something that fascinates me and breaks my heart at the same time.

I actually want to dedicate my life work to helping in third world countries…so my future plans go well beyond what I am doing right now.

What goals did you make for yourself that you want to achieve in your career?

Ultimately I want to work for a Canadian Not-for-profit and be based in Canada while going overseas for 1-6 months at a time to do development project set-up, planning, implementation, monitoring, etc.  My brother plans on opening a hospital somewhere in Africa (he’s in med school right now) so maybe one day I’ll run the foundation that will fund his work there. I’d really like to work with HIV initiatives more closely as that seems to be a big interest of mine.

Do you have any regrets regarding your career that someone like me could learn from?

Yes and no. Sometimes I really regret that I didn’t do my degree in something more directly applicable to international development (my degree is in Commerce)…I seriously considered changing my major late in my third year but opted to stick to finishing my commerce degree since I was so close and business is SOOOOO useful in all fields. I’m happy with what I did because I have skills and knowledge from studying business that are needed in the field and that not everybody has…but maybe I should have picked up a minor? However, I am in the process of getting a Certificate in International Development from University of British Columbia….I enrolled in this program because I felt it would give me a stronger theoretical background in the Development field, as well it would (and is) building my network of people of all ages and backgrounds who are interested in this area. I have also recently been accepted into the University of London’s London School of Hygiene and Tropical Medicine to do a Master’s of Science in Public Health...I didn’t have plans to go to grad school at all, but after reflecting on my last couple of visits to Uganda and what I really wanted to do I understood that in order to make a real impact and be hands on in the way that I want to be I needed to strengthen my training so that I would have the right kind of knowledge and experience to open the doors that I want to open and to make the difference I want to make.

I do regret not getting more involved earlier. However, I went on a long path that led me to knowing what I want and being incredibly passionate about it and I think that there is a lot of value in that. Passion doesn’t come instantly; it’s something that is built through experience and knowledge building so I think that the path I took was something that had to happen in order for me to have formed this life-long commitment and strong drive.

I guess my advice to someone like you is to keep your interest but let yourself experience lots of different things (even outside of international development related things) so that you can really find what drives you and where you want to focus your efforts.

Is there any one that inspired you or mentored you to become who you are today?

I guess the influence from my parents being involved in the mission field was planting the seeds for where I am today and they have definitely been nothing but supportive and encouraging of doing what I want to do. And again, my brothers who pursued the paths that they have based on their experiences in developing countries…the one that has done a lot of work in Africa has definitely been a direct inspiration for being in Sub-Saharan Africa and a great support. However, I think after having been to Uganda it is the people (especially the kids) and their stories that inspire me to keep going in this direction and doing what I do.

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As founder of the organization Restless Youth one of the objectives I set out for the group was to work with other organizations who are doing great things in the developing world. Although our group was not officially titled Restless Youth until earlier this year, we (a group of young people across North America) have worked with grass root NGO’s in Uganda, businesses here in Canada and other non-profit organizations to help further development initiatives in Sub-Saharan Africa. Our first official “Restless Youth” collaboration was with the Toronto based organization Dignitas International. Dignitas was co-founded by Dr. James Orbinski and works in the Sub-Saharan African country of Malawi. Dignitas works in and with the community to make HIV/AIDS prevention, treatment and care available to everyone, even those living in the most rural areas of Malawi’s Zomba District.

In addition to doing a phenomenal job on the ground in Malawi, Dignitas is actively working with the Canadian community to build knowledge, awareness and support of their work and the HIV crisis. The Race for Dignity is an 8-hour bike-a-thon on stationary bikes that is meant to raise awareness and funds for Dignitas’ work. Funds are used to provide items such as Anti-Retroviral (ARVs) treatment to those who are infected with HIV in Malawi; these ARVs help prolong and improve the quality of life for HIV+ persons.  On July 5th, 2009 Restless Youth hosted Dignitas International’s Race for Dignity at Sparks Street and Elgin in tandem with the larger race happening on the same day in Toronto. Our core group of riders rode the stationary bikes anywhere from 6.5-8 of the 8 hours and we raised approximately $1700!!

Check out some of our documentation of the event!

Special thanks to Kathe, Bethany and everyone at Dignitas for being so awesome and supportive; to all the riders and donors; to my volunteers: Kyle, Japman, Mariana, Gaby, Jon, Jen, Reef and Amanda;to Dover Court Community Centre; and finally to the media channels that gave our event some great coverage: Kent and Leanne at A-Morning News, CTV News and CKOJ News Radio.

Hey Everyone,

Check out the Guide to Branding in the Public and Not-For-Profit Sectors that my colleague, Jim Mintz, and I released a little while ago. It’s an easy-to-follow, how-to-guide to building a better and stronger brand for your organization. Don’t forget…a brand goes well beyond cool logos, taglines, and mascots. Check it out!

Guide to Branding in the Public and Not-For-Profit Sectors

I recently read a report released by UNAIDS (prepared by Population Services International) titled Social marketing: An effective tool in the global response to HIV/AIDS[1] which is part of the UNAIDS Best Practice Collection. As a consultant in the social marketing field who has a vested interest in HIV/AIDS and international development I was excited to see that this UN agency was utilizing the power of social marketing to tackle this pandemic. However, this excitement soon turned to frustration and sadness as I began to read the document; the group that should be one of the leading bodies in this area in fact was incredibly off the mark and failed to understand what social marketing truly is. According to UNAIDS social marketing is…

…the adaption of commercial marketing techniques to social goals. Using traditional commercial marketing techniques, social marketing makes needed products available and affordable to low-income people, while encouraging the adoption of healthier behaviour[2].

The portion of this definition that raised flags for me was the second sentence. Social marketing is NOT about selling products!! Making a product available at an affordable price is one of many potential TACTICS…but this is not social marketing in its entirety! In the international development world, social marketing is meant to change behaviours for social good…PEOPLE are at the centre of this, not products!

Philip Kotler and Nancy Lee, leaders in the social marketing field, provide several definitions of what social marketing is in their latest book Social Marketing: Influencing Behaviours for Good. Kotler and Lee describe social marketing as…

…a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviours that benefit society (public health, safety, the environment, and communities) as well as the target audience[3].

Nowhere in this definition is a specific tactic for behaviour change used, nor is it insinuated that product sales are at the core of it.

The UNAIDS report further discusses what they dub as social marketing…a technique of pricing condoms more appropriately so they are more affordable and easily accessible to people in developing countries. Condoms are priced at or below 1% of a household’s disposable income, or 1% of GNP[4]. While this technique may be effective in some countries, it fails to consider reaching the poorest of the poor, who are often the most vulnerable. According to Neil Price, a subject leader in population and international health at the Centre for Development Studies at University of Wales Swansea, a cost-recovery orientation, like the one that UNAIDS and PSI uses, results in the exclusion of the poor[5]. I couldn’t agree more! When an individual or family is struggling to even meet the most basic of life’s necessities (food, water, shelter) it is not realistic to expect them to pay a price that is calculated to make products more accessible to the middle and upper classes. For example, research in the Dominican Republic has indicated that low-income consumers have difficulty affording these so called ‘social-marketing’ prices[6].

Now don’t get me wrong, I know that organizations must have some source of income and some sort of self-sustainability….but when earning a buck is the focus and how to truly improve quality of life for people isn’t, is when we start to get into trouble. In my opinion, groups such as UNAIDS and PSI should take a step back and rethink what their strategies and what the goals of their strategies really are, and who they are trying to reach; they should also realize that what they are doing is NOT social marketing, it is ONE TACTIC.

A well researched and thought out social marketing strategy will address issues such as how to reach the most impoverished populations and will focus on what the knowledge, belief and behaviour gaps are between the current and desired states. Strategies are then created to lessen these gaps and different tactics are chosen in order to meet target audiences needs. Neil Price goes on to say that programs like those implemented by UNAIDS and PSI struggle to understand the underlying cognitive and social constraints to behaviour change, which is necessary in order to attribute behaviour change to communication interventions[7]. Current “social marketing” by groups like these are not focused on this which raises concerns of the actual impact on HIV/AIDS reduction…if we fail to address the social context which is at the core of this deadly virus then we fail to consider the human factor and sustainable-long-term change will be scarce.

*****Update, July 10 2009: It has been brought to my attention that in order to provide a fair critique of the UNAIDS report I should mention that it was published in 1998 and since then change at PSI has occured. It is my hope that UNAIDS has also changed their way of thinking surrounding what social marketing is and how to use it in the developing world so that we are bringing our attention back to the people and how we can work with them to create real change. Perhaps it is time for UNAIDS to provide an update!?!


[1] UNAIDS (1998). Social marketing: An effective tool in the global response to HIV//AIDS. Best Practice Collection. Retrieved June 5, 2009, from http://data.unaids.org/Publications/IRC-pub01/jc167-socmarketing_en.pdf

[2] Ibid.

[3] Kotler, P., & Lee, N.R. (2008). Social marketing: Influencing behaviours for good. 3rd Ed. Thousand Oaks: Sage Publications, Inc.

[4] UNAIDS (1998). Social marketing: An effective tool in the global response to HIV//AIDS. Best Practice Collection. Retrieved June 5, 2009, from http://data.unaids.org/Publications/IRC-pub01/jc167-socmarketing_en.pdf

[5] Price, N. (2001). The performance of social marketing in reaching the poor and vulnerable in AIDS control programmes. Health Policy and Planning, 16, Retrieved May 25, 2009, from http://heapol.oxfordjournals.org/cgi/reprint/16/3/231

[6] Ibid.

[7] Ibid.

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